Mimi Johnson leads creative vision for campaigns, platforms, and experiences that shape culture and drive meaningful impact.

Mimi provides high-level creative direction and brand vision for brands, media platforms, and organizations seeking clarity before execution. Her work focuses on shaping the narrative, defining the creative north star, and aligning teams around a cohesive vision that drives impact.

How Mimi Leads Creative Vision

Mimi’s approach is rooted in more than aesthetics. It’s informed by over 15 years of experience across beauty, media, entrepreneurship, and large-scale experiential platforms.

Her role often includes:

• Defining the creative and narrative direction for campaigns

• Translating brand values into compelling storytelling

• Guiding visual tone, messaging, and experiential flow

• Providing on-set or in-room leadership for creative teams

• Aligning creative vision with business goals and audience impact